EP 26: Building Your Personal Brand And Business As The World Burns & Democracy Falls

In this candid episode of the Piece of Cake Marketing Podcast, I’m just three days out from hosting my annual Build Your Own Brand conference—and while I’m excited, I’m also reflecting on something a lot of us are struggling with:

👉 How do you maintain your personal brand, show up online, and serve your clients… while the world feels like it’s on fire?

From the nonstop news cycle to the noise of “celebrity coaches” telling you to ignore reality and just focus on vibes, it can feel impossible to balance it all. In this episode, I share how I’m navigating this tension, what it means for personal branding today, and practical steps you can take to keep your business moving forward without losing your voice—or your sanity.

In This Episode:

-Why ignoring what’s happening in the world isn’t an option anymore—and how that impacts your business.

-How to balance staying aware vs. being consumed by information overload. Why outdated “cookie-cutter” marketing strategies are failing in today’s climate.

-The role of authenticity, values, and community in building trust with your audience. Practical ways to integrate your beliefs, behind-the-scenes life, and business messaging without creating disconnects across platforms.

-How to shift your vision from just signing clients to creating an intentional impact with your business.

People aren’t just buying your service—they’re buying into you. In a world where trust is at an all-time low, your willingness to be real, share your values, and show the impact of your business matters more than ever.

Let’s Connect. Feeling the tension too? I’d love to chat. DM me to share what’s been on your heart, your challenges, or just to swap encouragement.