Take your personal brand from half-baked, to in demand in the Brand Bakery™️ 🍰🤤
Build a personal brand your dream clients are ready to devour, with messaging that sells, branding that pops, and content that builds a community that feels like home.
Why does standing out online feel harder than ever?
- It seems like every Instagram story you watch, and every Thread you read is someone telling you to do something different. 😵💫 You have a ridiculous amount of random knowledge about business strategy, but it's not coming together to create the revenue results you want.
- Sales are slower, when you had your heart set on making more money this year. 📉 You're doing things that have traditionally worked- selling your offer, posting content, having conversations- but it feels like an uphill battle.
- Your engagement, and DMs are dead. 💀 It's frustrating to spend time on content, when you don't know if it will work anyway.
You know that trust is low, and it's more imperative than ever to stand out. Your brain 🧠 just feels really clouded and muddled on how to do it.
There's no shortage of marketing tactics, and you feel like you've tried them all.
You've used the templates, and pre-made content calendars. You've gone to the masterclasses, and listened to the podcasts. But something is missing.
That something is the foundation your entire client acquisition strategy is built on: your message. How to communicate your unique value, so the right people for you are ready to break out their cards. 💳💸
Inside The Brand Bakery, you’ll learn how to:
- Clarify what you actually do for people. (and say it in a way people get—and want) You'll get support in clarifying your messaging, and turning it into positioning that sells.
- Write copy, and content, that converts- without sounding salesy or forced.
- Attract the kind of clients who respect your time, pay your rates, and rave about your work.
- Show up with a brand that feels like you—not a watered-down version of what’s trending.
When your brand is built on strong foundations:
- You can stop adding more marketing activities to your to-do list, and get back to serving your clients and doing what you love. When your messaging is strategic, and your content reflects it, you can rely on what you're ALREADY doing to bring in the right clients
- Clients that pay your rates, do the work, and get results in your offers becomes a rinse and repeat process.
- Your brand becomes pivot-proof, and you stop hesitating to make the moves that have been on your heart. You know your personal brand is already working for you, so a pivot becomes a seamless transition and you no longer procrastinate getting aligned.
The recipe that will change everything 👀
Just because the Brand Bakery™️ is a membership, doesn't mean it's full of fluff or a dumping ground for old trainings.
The Bakery is an intentional community where you willl:
- Get crystal clear on your most profitable market, so you can minimize pricing objections and unaligned clients.
- Learn how to speak the language that makes your ideal clients tune into your content, and move forward through your marketing funnel.
- Learn how to differentiate yourself from other providers, and position yourself as best fit to YOUR people.
- Articulate your unique method, or framework, so you can build authority and credibility.
Come for the strategy, stay for the vibes.
What you're getting in the Brand Bakery:
🍰 Live community calls.
Join us bi-weekly on Wednesdays for a mix of actionable trainings, and hot-seat coaching.
🍰 Templates, Frameworks, and Custom GPTs.
Simplify your content & marketing strategies with easily implemented resources.
🍰 Group Chat via Slack.
Stay up to date on your market research, get feedback on your content, or get a pep talk from the squad.
🍰 Private Podcast.
Tune into Hot N Ready, the private podcast, for short and sweet episodes that will teach you how to craft a content strategy, create a landing page that converts, or sell in Instagram stories.
Hear from my clients about my support with messaging, and content!
"Oh man, Payton was SO VERY PATIENT WITH ME! She really took the time to meet me where I was...even when I circled back around the mountain 100x. My biggest achievement was the clarity and breakthrough she helped me get to be able to market myself and my services better. Payton was patient, always willing to help, and she offered tailor fit coaching for my needs (which I really appreciated)."
"Payton is committed to meeting you where you are and helping you get the clarity with your messaging. I highly recommend Payton if you're wanting custom support and not a cookie-cutter approach to understanding your marketing message!"
Payton is great at what she does. She knows how to ask challenging questions to get you thinking and being open minded to better ways in business. She wants to see you win and is a great supporter in your business. If you are needing better direction with content but not able to outsource, this is a great way to build those foundations yourself to attract ideal clients.
"Payton is truly an expert in the field of marketing and messaging. She will help you get unstuck when it comes to your messaging and positioning your offers. She provides valuable knowledge and advice when it comes to buyer psychology and getting clear on your zone of genius in your business. I will definitely be taking more of her courses, and so should you!"
"I would say that even if you are an established business owner, Payton provides the coaching and clarity to not only level up your business, but create solid messaging that makes you feel CONFIDENT in your business. She helped me take the risk to specialize in the industry that I *really* wanted to be in, and set me up with the tools I needed to create solid brand messaging for myself for years to come. I highly recommend working with her at any step of your entrepreneurial journey!"
