EP 24: The Forgotten Art Of Lead Gen & Lead Tracking With Lauren Najar

Season #1

Struggling to turn your followers into paying clients? You’re not alone. In this episode of the Piece of Cake Marketing Podcast, host Peyton sits down with business coach Lauren Najar to uncover the forgotten art of lead generation—and how it can completely transform your client pipeline.

 

So many women in business pour energy into creating content, chasing trends, and perfecting their Instagram grid, but overlook the most foundational piece of business growth: generating and tracking leads. Without leads, your marketing efforts can only go so far.

 

Lauren breaks down exactly how to simplify lead generation, nurture relationships, and create systems that make sales less stressful and more sustainable. From identifying cold, warm, and hot leads to using Instagram stories, polls, and email lists for validation, she shares practical strategies that help you consistently attract clients without burning out.

 

What You’ll Learn in This Episode:

  • Why lead generation is still Sales 101 (and why it’s often misunderstood in online business)

  • The difference between followers and leads (and why not every follower is a lead)

  • How to track conversations and engagement so you don’t miss opportunities already in your audience

  • The role of habits and systems in building a consistent sales pipeline

  • Real-life examples of how Lauren uses Instagram stories, polls, and emails to validate offers before launching

  • How to warm up cold leads and move them closer to conversion with simple, daily actions

  • Why follow-up is the secret weapon most entrepreneurs overlook

 

If you’ve ever felt like your marketing isn’t converting, this conversation will help you shift your focus from chasing likes to creating a reliable, repeatable process for client acquisition.

 

Connect with Lauren Najar:

 

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