EP 23: To Niche, Or Not To Niche? Find Your Corner In The Market Without Putting Yourself In A Box

If you've ever felt pressure to niche down in a way that feels forced, restrictive, or like it puts you in a box, this conversation is for you. I'm breaking down how to actually niche in alignment—without sacrificing your creativity, personality, or range of talents.

💡 Here's what we get into:

•  Why most traditional advice about niching is outdated (and unhelpful)
•  My personal story of how choosing the “wrong” niche created years of misalignment
•  The difference between choosing a person vs. a problem to niche around
•  How trying to be everything to everyone hurts your marketing more than it helps
•  Understanding the Buyer’s Journey and why clarity in your niche makes sales easier
•  How to build trust and credibility without being “just another generalist”
•  Practical ways to clarify your niche even if your clients span different ages, backgrounds, or industries

🔥 Spoiler alert: You don’t have to niche down to fit in—you just have to be clear on the value you bring and who needs it most. This episode will help you find your space in a crowded market without feeling boxed in.

📣 Join the Brand Bakery!

Ready to build a brand that’s in demand and rooted in messaging that feels like you? Inside The Brand Bakery, we help you clarify your message, attract your people, and grow your brand without selling your soul. You’ll get live coaching, content strategy sessions, and a seriously supportive community.

✨ Click here to check out The Brand Bakery

👇 If this episode hit home, leave a review, subscribe, or DM me on Instagram—I’d love to hear what resonated.