Find Your
 Sweet SpotÂ
Where messaging strategy & your brilliance meet, to create sweet results
In A Changing Business Landscape. In A Saturated Market. In A Pivot or Expansion
Most buyers today:Â
Are more independent than ever, and don't want to be convinced.
Donât engage with you until theyâre more than halfway through their mental buyer's journey.
Prefer specific and custom solutions, over cookie-cutter offers and brands they've seen elsewhere.
Finding your Sweet Spot is more than a niche... It's where your brilliance, meets your most
profitable market, and positioning that sells.Â
All to give you profitable offer that brings you clients you love, who get results.
When it feels like everybody and their mama is  selling something online ... how do you find your sweet spot?
The message you want to be known for is right on the tip of your tongue... but you just can't seem to convey it in a way that does you justice. đŽâđ¨đĽ´
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This is not your first rodeo. You've created an income for yourself, and when you work with the right people, you're on fire for it. But when it comes to feeling like you're a no-brainer option for dream clients...? Eh.
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You feel like you know too much. Offer creation, writing content, and selling feels like pulling teeth if you're not in the flow state. You've been mastering your skill set for years, but talking about it in a way that makes people want to pay you, still feels confusing. You wonder if it goes over their heads, or they just don't see the value.Â
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You're painfully self aware, so you know something is out of alignment with how- and to who- you're positioning yourself/your brand. What that piece is, you're not sure yet.Â
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You're in the business of transformation, and you're in too deep. It feels hard to take everything you know, and have helped your clients with, and summarize it in a way that's clear and easy to digest.Â
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You find verbally explaining your vision and brand easy- but don't understand why when you sit down to do the detail work, you feel stuck. You know your business will be capped if it always relies on you selling face to face, and want to master the skill of communicating about your offer online.
You know there are people you're meant to serve, rooms you're meant to be in, and money you're meant to make... đ¤đŠâđźđ¸
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But you feel like a hidden gem đ buried underneath all the shiny and popular influencers online. đ¤łđ´
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- You want to become an industry leader, instead of just another service provider or consultant that blends right in. Being the go-to girl that gets tagged on Threads, invited to speak, and mentioned on social media is on your vision board.
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- You're looking for ways to establish yourself as a personal brand that's in demand, and take those next steps in visibility like starting a podcast, speaking on stages, or writing a book. The problem is every time you have to reduce your business down to a few lines on a google form... you get overwhelmed and let it slide down your list until submissions are closed. Next time, right?
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- You're no longer interested in spending your time working with people who drain your energy; You're ready for clients you can have high level conversations with, and delivering your magic to people who get it.
The last thing you need is another generic group coaching program that promises you'll 10X your income and sign dream clients in 2 calls a month. đ
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You don't need more information. You need the right ingredients for a message that sells. đ
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In Sweet Spot, I'll take you through my 6 part framework for clarifying, and validating, your brand messaging.Â
We'll start in the traditional places- who you serve, their transformation, etc.... But we'll go deeper into each pillar of your messaging than any other program you've ever taken before, so you know how to position your expertise. đ
It's no secret that you need to be able to communicate your value to your people, but what if you took it a step farther and baked your brand with 6 strategic ingredients? đ°đ§
Whether you want to refine your current offer, or create something new, I'll help you get crystal clear on the messaging that will sell it out. Your message has a ripple effect on your entire business- which is why my 6 part framework goes deeper into parts of your business you didn't even think we'd touch.
From who you serve, to how you take them through the process, to the transformation they experience- in 6 months time you'll have a crystal clear picture of how to position yourself as a unique and specific brand.Â
I'm not gonna lie... some of the questions will be difficult to answer. You WILL feel the urge to bypass some of the work. But I'm here to give you the strategy down-low AND help you overcome the mental challenges, and mind drama that pops up along the way. đ§
There are 6 pillars in the framework- Ideal Client, Client Journey, Problem, Solution, Position, Transformation- and each of those pillars goes 3-4 levels deep.Â
This is not your one and done brand strategy assignment. đ¤Â
âAt the end of one session she had given me more clarity than I have had in over 2 months.â
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â Haley
âI wish I hired Payton a lot sooner.â
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â Lisbeth
âIâve paid people thousands of dollars to share what she shared with me in an hour.â
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â Marie
What you're getting in Sweet Spot:
Your flavor of choice for the 1:1 component.Â
Work better on Voxer, or Telegram, so your kids can wild out in the background? You got it. We'll execute the messaging framework via voice notes.Â
Think you need to hop on bi-weekly calls instead to really focus on one task? No problem, we'll get on a regular schedule.Â
Content, Copy, and Marketing Audits.
Submit your social media content, emails, launch material, and more for an audit. I'll help you check yourself before you put out something unaligned and wreck yourself. ;)
 Hear from some of my clients: Â
Cara
First and foremost... WHOA!
The mindset breakthroughs I had while working with Payton were extraordinarily eye opening. I had multiple money blocks that I didn't realize were holding me back. Not only did she help me recognize that those blocks existed but she worked with me to break through them and reframe what I was thinking. Now that I've broken free from those blocks and can understand where they're coming from, I can work my way through them and be successful! I've never felt so confident in my pricing and value.
Megan
Payton is great at what she does. She knows how to ask challenging questions to get you thinking and being open minded to better ways in business.
She wants to see you win and is a great supporter in your business.
If you are needing better direction with content but not able to outsource, this is a great way to build those foundations yourself to attract ideal clients.
April
Payton really helped me dig deep to understand my audience more so I can reach more people that need my help.
Marketing and writing copy can be challenging when youâre the expert in your field but have trouble getting your message down on paper.
Paytonâs approach isnât the quick fix that many coaches offer & Iâve tried that in the past and it wasnât helpful.
Instead working with her will help you understand your clients more so you can speak their language and turn them into paying customers.
