5 Brand Positioning Shifts to Fix Content That’s Not Converting

If you’re posting content consistently but not seeing results — the likes, the DMs, the sales — you’re not alone.

Many of my clients come to me feeling frustrated after hitting income dips, getting ghosted, or hearing price objections more than they'd like. The truth is: It’s not your offer. And it’s not the algorithm.

It’s likely your brand messaging that needs realignment.

Here are five messaging shifts I help my clients make that instantly get their audience tuning in — and more importantly, buying. ⬇️

1. Go Deeper with Your Ideal Client (Seriously.)

Yes, you’ve heard it before. But 2025 demands a deeper level of clarity. If your content isn’t converting, it’s time to stop skimming the surface and start understanding your people on an emotional, day-in-the-life level.

Ask yourself:

• What do they think about the second they wake up?

• What are they frustrated with every single day?

• What future are they secretly dreaming about?

The longer you delay getting specific, the longer your content will feel like it’s falling flat. Getting clear on who your brand is truly for is the first step to making every post work harder.

2. Create Real Connection — Not Just Value

Let’s be real: Nobody is scrolling Instagram hoping to see “5 tips for [insert niche here].” They want you — your perspective, your story, your voice.

When your content feels filtered, safe, or regurgitated (yes, even by ChatGPT 😉), it fades into the background. But when you show up with real-life stories and meaningful reflections, you build human connection. And that’s what drives sales.

Your story isn’t a distraction — it’s your strategy.

3. Make Your Personal Brand Unforgettable

Your personal brand isn’t just about visuals or clever titles. It’s about memorability.

How do people feel after they interact with your content? What vibe do they associate with you? Are you someone they come back to?

Building a memorable personal brand means infusing your personality into everything — your captions, your client experience, your offers. You don’t need a full rebrand. You need to own your essence.

4. Integrate Your Point of View — Loud and Clear

There are people lurking in your audience right now, waiting for someone to say what they’re thinking. But if your content is watered down or too palatable, they’ll never know you’re the one they’ve been looking for.

Your unique point of view is what makes people trust you. It signals safety, alignment, and resonance. And in a world where buyers are more skeptical than ever, your perspective is your power.

Stop waiting for permission. Start saying the thing.

5. Add Context and Clarity to Your Promise

It’s not enough to say your offer “transforms” or “supports” or “empowers.”

What does it actually do?

Your audience wants clarity. They want real-world outcomes they can visualize and understand. The fluff isn’t converting — the real-life change is. That’s why messaging that clearly communicates the tangible payoff of working with you is non-negotiable.

The Fastest Way to Make These Messaging Shifts?

You don’t have to guess your way through it.

Inside my brand-new (and free) mini course, Piece Of Cake Positioning, I walk you through exactly how to implement these five messaging shifts into your brand — so you can finally start seeing a return on all that effort you’re putting into content creation.

🍰 What you’ll get:

• A clear messaging framework you can implement in under an hour

• Help identifying the “kink” in your current brand positioning

• Real-world examples and prompts to help you articulate your unique value

🎯 Who it’s for:

Entrepreneurs, coaches, and creatives who are ready to stop blending in — and start standing out.

🎉 Ready to make your message irresistible?

Grab your free seat in Piece Of Cake Positioning and get the clarity you’ve been craving.
Dream clients don’t have to feel like a treasure hunt. Let’s make your content click — and convert.

👉 Click here to access the free mini course